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Srivastava, Mallika
- Innovations Management
Abstract Views :149 |
PDF Views:84
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1 SIBM Pune, IN
1 SIBM Pune, IN
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SAMVAD: International Journal of Management, Vol 8 (2015), Pagination:Abstract
In today's competitive environment Innovations are not only necessity, but also an opportunity for organizations to prevail on the market. Innovation management is the invention and implementation of a management practice, process, structure, or technique that is new and is intended to further organizational goals Over the past half-century, scholars around the world have produced a vast body of academic research and writing on innovation. While most of those researches have focused on various aspects of technological innovation, the trend over the last fifteen years has been toward exploring other forms of innovation, such as process innovation, service innovation, and strategic innovation, with a view to understanding how they are managed and how they contribute to long-term organizations success. In this article I would like to discuss some concepts on innovations and highlight some innovations in the corporate world.- Principles of Managing Customer Relationships
Abstract Views :191 |
PDF Views:83
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Affiliations
1 SIBM, Pune, IN
1 SIBM, Pune, IN
Source
SAMVAD: International Journal of Management, Vol 6, No 2 (2013), Pagination: 16-25Abstract
No Abstract.- Strategic CRM in B2B
Abstract Views :201 |
PDF Views:86
Authors
Affiliations
1 SIBM, Pune, IN
1 SIBM, Pune, IN
Source
SAMVAD: International Journal of Management, Vol 7 (2014), Pagination: 13-21Abstract
No Abstract.- Green Marketing: The Innovative Mantra of Marketing
Abstract Views :200 |
PDF Views:108
Authors
Affiliations
1 SIBM Pune, IN
1 SIBM Pune, IN
Source
SAMVAD: International Journal of Management, Vol 6, No 1 (2013), Pagination: 21-32Abstract
No Abstract.- Customer Relationship Management (CRM): A Technology Driven Tool
Abstract Views :194 |
PDF Views:73
Authors
Affiliations
1 SIBM, Pune, IN
1 SIBM, Pune, IN